About Me

I have been designing and building User Experiences for over 22 years. It’s been a long, strange time.

I started doing UX when it wasn’t being called UX by anyone but a few people out in Silicon Valley.

Since then, I have designed experiences for:

Cattlemen to buy and sell entire herds online
Inspectors to identify contaminants in Meat processing facilities
The second-largest sports media company’s fantasy sports and games players.
Lowe’s Racings 5-time NASCAR Champion Jimmie Johnson.
Shoe shoppers at the 2nd largest online retailers at the time.
Doctors at one of the world’s most prestigious learning hospitals.
Digital Transformation at the United States’ largest DSO (Dental Service Organization)